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[Healthcare] AI-Powered Healthcare Revolution: Insights from Shai Rozen at Suggestic

Anyreach

Anyreach

— 5 min read
[Healthcare] AI-Powered Healthcare Revolution: Insights from Shai Rozen at Suggestic

The healthcare landscape is undergoing a transformative shift, and AI-powered personalized wellness is at the forefront of this revolution. In this episode of Anyreach Roundtable, Richard Lin explores how artificial intelligence is reshaping healthcare delivery with Shai Rozen, CEO of Suggestic.

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ARTICLE HIGHLIGHTS

In this compelling conversation, Richard Lin speaks with Shai Rozen, CEO of Suggestic, about how AI is revolutionizing personalized healthcare and wellness. They dive deep into the evolution from precision medicine to precision nutrition, the challenges of enterprise AI adoption in healthcare, and the future of AI-powered health companions. Shai shares insights on how Suggestic transformed from a direct-to-consumer app to a comprehensive B2B platform serving insurance companies, healthcare providers, and enterprise clients.

Key Takeaways

• Vision Before Market Readiness – Sometimes breakthrough ideas emerge before the market is ready to embrace them; persistence and adaptation are key to eventual success.
• Data Integration Complexity – Modern healthcare AI requires sophisticated workflows that can handle multiple data streams while maintaining compliance and accuracy.
• Human-AI Collaboration – The future isn't about replacing healthcare providers but augmenting their capabilities to deliver more personalized, efficient care.
• Rapid Model Evolution – AI models are advancing so quickly that traditional approaches like fine-tuning are becoming less critical as base models improve.
• Preventive Personalization – AI enables shift from reactive healthcare to proactive, personalized interventions based on individual data patterns.

The Journey from Vision to Reality

Shai Rozen brings a unique engineering perspective to healthcare innovation. As an entrepreneur with multiple successful exits, he partnered with co-founder Victor to tackle one of healthcare's most fundamental challenges: moving from reactive treatment to proactive, personalized wellness.

The founding vision was ambitious yet clear – could they apply the principles of precision medicine to everyday health through precision nutrition, lifestyle, and wellness interventions?

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"We wanted to do something that really touches the core of health and actually helps people be healthier. Not necessarily something that streamlines a process in the healthcare industry."

The Pivot That Changed Everything

Suggestic's journey illustrates the classic startup challenge of being ahead of market readiness. Initially developed as B2B technology for large healthcare organizations, the company faced unexpected resistance.

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We got a lot of rejection very fast. It was like, well, yeah, we don't care about those things or those things are more like marketing."

Rather than abandon their vision, the team pivoted to direct-to-consumer, spending years building market understanding and refining their technology. This patient approach eventually paid off when the same insurance companies that initially rejected them returned with renewed interest.

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"Full circle back. They came to us and say, hey, we've been looking at what you guys have been doing for the past couple years. We're really interested now."

The AI Transformation: From Admin to Insights

Suggestic's AI implementation began with a practical problem: healthcare providers spending excessive time reviewing patient profiles before responding to simple messages. Their solution demonstrates AI's power to augment human expertise rather than replace it.

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"The expert may actually be taking like five minutes to go through your profile again and say, okay, who's Richard again? What I didn't speak with him last time."

By creating AI-powered patient synopsis and message drafting tools, Suggestic enabled healthcare providers to dramatically increase their capacity while maintaining quality care.

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"We're giving like superpowers to these healthcare providers. So we're, you know, I was talking to whatever, 10 people an hour before. Now I can do 20, 30, 40, 50 at the same time and with actually less effort."

Enterprise AI Challenges: Beyond Technical Solutions

While technical challenges like data security, compliance, and deployment models are solvable, Shai identifies deeper organizational hurdles that often stymie AI adoption.

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"A lot of organizations know they want to do something or they need to do something, they have no idea what to do. That's the biggest challenge."

The second major challenge involves risk assessment and organizational buy-in – convincing stakeholders that the benefits outweigh the inherent risks of AI implementation.

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"It's convincing them that sort of the how do you call it, like the juice is worth the squeeze."

Rapid Model Evolution and Strategic Adaptation

Suggestic's experience reflects the broader challenge of keeping pace with AI advancement. Shai describes the dramatic improvement in model capabilities and compliance over just the past year.

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"My way to describe working with some of these models was the equivalent of trying to put a T shirt on a toddler that doesn't want to get dressed."

Now, with more sophisticated and reliable models, traditional approaches like extensive fine-tuning are becoming less necessary as base models improve.

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"The more the models advance, the less sophisticated things we need to do in terms of like, we don't see a lot of a ton of value anymore with things like necessarily like fine tuning."

Staying Ahead: AI Research Intelligence

To navigate the rapidly evolving AI landscape, Suggestic has developed an innovative approach to research monitoring. With 400-500 AI research papers published daily, they've created an AI agent that filters and summarizes the most relevant developments for their R&D team.

This proactive approach to technology intelligence exemplifies how forward-thinking companies can maintain competitive advantage in fast-moving fields.

The Future: AI Companions and Proactive Health

Looking ahead, Shai envisions a healthcare ecosystem where AI companions work alongside human experts to deliver unprecedented personalization and proactive care.

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"The AI is going to be generating sort of interesting insights about your behavior. Hey, you have slept terribly the last three days and it seems it could be because of A, B and C reasons."

This model enables healthcare providers to have deeper, more effective conversations with patients, supported by continuous AI-generated insights rather than starting from scratch each interaction.

Precision Prevention: The Ultimate Goal

The conversation touches on the exciting potential for AI to enable truly preventive healthcare through omics data analysis – genetics, microbiome, and environmental factors. The example of Dr. Larry Smarr predicting his Crohn's disease a decade in advance illustrates the transformative potential of AI-powered health forecasting.

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"I really believe with AI, and especially with omics data now, we're going to be able to start forecasting what a person's health is going to be in the next couple years and to provide interventions."

Conclusion

Suggestic's evolution from rejected startup to essential healthcare infrastructure partner demonstrates that revolutionary ideas often require patience, persistence, and strategic adaptation. As AI capabilities continue advancing at breakneck speed, the companies that succeed will be those that master the delicate balance between technological sophistication and human-centered care.

The future of healthcare lies not in choosing between human expertise and artificial intelligence, but in creating seamless partnerships that amplify the best of both – enabling more personalized, proactive, and effective health outcomes for everyone.

How to connect with Shai from Suggestic

Shai's LinkedIn
Suggestic

Keywords: AI healthcare, personalized wellness, precision nutrition, enterprise AI adoption, healthcare technology, B2B healthcare platforms, AI companions, preventive medicine, healthcare providers

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