Build in Public

[Case Study] How Anyreach Approaches Paid Media Management with Agentic AI

Anyreach

22 Jul 2025 — 5 min read

A comprehensive, detail-rich look at the exact playbook Anyreach uses to replace slow, human-heavy marketing workflows with a fully agentic, AI-powered growth engine.

Paid Media Structure

Top of Funnel

Paid Media Management using AI-voice for Click-to-Call campaigns (Meta, Google, TikTok)
AI-native programmatic & ad-creative generation (Icon.me, GPT-4 Vision for image generation)

Middle of Funnel

Website redesign & development (positioning/messaging, copy, UI/UX design, asset management)
CRM implementation/optimization (form design & implementation, campaigns, contact enrichment, workflows, email/SMS)

Bottom of Funnel

Infrastructure & Analytics (GTM, GA4, Search Console, Meta/Google/TikTok reporting, pixel setup, Meta Conversion API – CAPI)
Dashboard & Reporting (data warehouse via Stitch, visualized in Metabase)

Click-to-Call Campaigns

Why Click-to-Call Beats Traditional Click-to-Site
3–5× higher conversion rates
70 % of mobile searchers have tapped “call” directly from SERP
61 % say click-to-call is most important in the purchase phase
47 % will look at another brand if no phone number is present
Adding a phone number lifts CTR ≈ 8 %
≈ 40 million calls are driven by Google Ads every month

The Current Problem

Double CAC – you pay ad spend plus hourly human agent cost.
Multilingual demand – sourcing & training fluency in multiple languages is slow and expensive.
Knowledge depth – no single rep can master every product nuance.
Limited hours – humans work 9–5; your ads run 24/7, but calls outside business hours go unanswered.

The Agentic AI Advantage

Plug Anyreach’s AI-voice agent into the same campaigns to keep the 3–5× lift and eliminate hourly human cost—unlocking sustainable CAC and always-on coverage.

Case Study: Ingenium Schools (Los Angeles)

Three-site public charter network; funded at $23,000 per student.

Before Anyreach
Mid-7-figure ad budget over 2 yrs	No trackable ROI
Agency only reported impressions/clicks	No CPM, CPC, CPL, CPA visibility
Average Cost per Enrollment (CPE): $15,000	Data locked in agency’s ad accounts

What Anyreach Did

Rebuilt Meta & Google ad accounts owned by Ingenium.
Launched Click-to-Call ads routed to Mia – a bilingual (EN/ES) AI voice agent: +1 (412) 534-3481.
- Real-time knowledge base from docs + Ingenium website.
- Conversational UX role-played with in-house enrollment advisor.
Redesigned Ingenium’s website for higher retargeting & inbound conversion.

Old vs. New Metrics	Before	After	Lift
Cost Per Enrollment	$15,000	$257	58 ×
Cost Per Lead	$236	$21	11 ×
Cost Per Click	$6	$5	1.2 ×

AI-Native Ad Generation with Icon.me

Upload existing image/video assets once; Icon.me slices, dices, and spins hundreds of creative variations in a click.

Creative Blueprint

Tone & Narrative
- Lead with community-service or student-spotlight angles.
- Human, optimistic, mission-forward language (“See how our students give back …”).
Length & Structure
- :20–:30 runtime; front-load the “why it matters” in 5 s.
- 3-beat arc: Hook → Proof → Clear CTA.
Visual Alignment
- Still hero images of people outperform video 3 ×.
- ≤ 30 s clips if video is required; choose a face-forward thumbnail.
CTAs & Offers
- Paid: “Tap to book your 20-second call” beats form fills.
- Organic: invite lightweight social actions first.
Compliance & Safety
- No medical/therapeutic claims; avoid unverifiable superlatives.
- Follow platform rules for targeting minors.
Optimization Hooks
- Campus hashtags (#ICS, #ICMS); social-proof facts (“129 families joined last year!”); UTM parameters on every link.
Pacing & Energy
- 120–140 wpm, bright & confident; upward inflection on key nouns.
Style & Delivery
- Conversational “you/we” language with brief pauses between the 3 beats.
Emphasis Rules
- Stress benefit verbs (“serve”, “grow”, “lead”); soften functional phrases so CTAs pop.

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What once required a full marketing team and a 6–7-figure budget now happens in one click.

Website Redesign & Development

Anyreach delivers strategy → design → build → QA in weeks, not quarters.

Full-funnel strategy, audience research, asset management, attribution & analytics setup.
AI-native tooling (e.g., Lovable) accelerates UI/UX and front-end build.
Ingenium turnaround: complete ground-up rebuild in 3 weeks (traditional timeline 6-9 months).

Old Website

New Website

CRM Implementation & Optimization

Experts in Salesforce, HubSpot, GoHighLevel, Pipedream, and more.

Audit every capability: campaigns, workflows, DB cleanup, attribution, lead scoring.
Ingenium example: consolidated eight parent-data silos → deduped & enriched contacts → automated trigger-based workflows → redesigned forms for airtight source attribution.

Infrastructure & Analytics

“What gets measured, gets measured.”

Clean scripts & pixels in Google Tag Manager.
Ensure traffic, queries, audiences, SEO signals flow to GA4 & Search Console.
Use direct API connections (e.g., Meta CAPI) for first-party, high-accuracy attribution.

Dashboard & Reporting

Stitch pipes data (140 native integrations) into a secure warehouse—SOC 2 Type II, HIPAA, GDPR compliant—owned by your corp account.

Metabase provides no-code dashboards; Anyreach white-gloves KPI views while your team can self-serve ad-hoc answers.

Conclusion

Agentic AI isn’t a buzzword at Anyreach—it’s the operating system behind acquisition, nurturing, and analytics. From click-to-call ads backed by real-time voice agents to single-click creative generation and 58× CAC reduction in the wild, the data speak for themselves. If your paid media still relies on humans dialing phones and exporting spreadsheets, it’s time to put an AI agent on the front lines—and watch the funnel transform.