[Case Study] How Anyreach Approaches LinkedIn Automation with Agentic AI

Anyreach

22 Jul 2025 — 4 min read

Deep-Dive on LinkedIn Voice-Note Tactics (and how they fit into an automated sequence)

Voice notes convert because they:

Pattern-interrupt the feed ( < 1 % of outreach uses audio).
Carry tone and energy—trust forms faster when prospects hear a real voice.
Can be hyper-personalised at scale with today’s AI cloning tech.

Below is a practical, platform-agnostic playbook you can bolt onto any LinkedIn automation stack.

1. Map Where Voice Notes Live in the Journey

Stage	Typical Timing	Why It Works	Sample CTA
Post-connection “thank-you”	Day 0 or 1	Warm, human first touch	“Quick 20-sec intro—if this resonates, reply ‘yes’ and I’ll share a teardown.”
Mid-sequence re-engager	Day 5-7	Revives leads ghosting earlier texts	“Heard you’re exploring X—here’s a fast idea that could add 12 % efficiency.”
Post-meeting follow-up	Same-day	Reinforces rapport & next steps	“Recapped our action items in 30 sec; ping me if I missed anything.”

Rule of thumb: Max two voice notes per prospect per campaign (avoid fatigue).

2. Recording Options & Setup

Method	Best For	Steps	Tech Tips
Live mic recording	1-off, low volume	1) Click mic icon → record 20-30 s. 2) Playback, re-record if needed. 3) Upload/attach.	Quiet room, USB mic, mouth ≈ 15 cm away.
Upload MP3	Pre-produced snippets	1) Edit in Audacity or Descript. 2) Export 128 kbps mono MP3. 3) Drag into the platform.	Trim silence; aim for –3 dB peak level.
AI voice clone	High-scale personalisation	1) Record 30-60 s training sample (enthusiastic, varied phrasing). 2) “Clone my voice”. 3) Write script template with variables.	Use default stability/similarity first; tweak only if output sounds off.

3. Script Framework (20–25 seconds ≈ ~55–65 words)

Hook (5 s) – call out something specific
“Hey {name}, congrats on last week’s {milestone}!”
Value Nugget (12 s) – share a micro-insight or stat
“We’ve helped three {industry} teams cut onboarding time by 27 %. Thought you’d find the playbook useful.”
Soft CTA (5 s) – lowest-friction next step
“Reply ‘guide’ and I’ll drop the PDF.”
Friendly Sign-off (3 s)
“Cheers—talk soon!”

Tip: Smile while speaking; the warmth carries through.

4. Automating Personalisation Inside the Audio

Most modern tools let you embed variables directly in AI-generated voice notes:

Edit“Hey {first_name}, saw your post on {recent_post_topic}.
Quick win for {company_name}: …”

Advanced prompt idea (for AI voice clone):

“Generate a 22-second audio script that: (a) opens with first-name greeting, (b) congratulates the prospect on their recent post topic, (c) shares one tailored statistic about the {industry}, (d) ends with a single-word reply CTA.”

The platform will insert fresh context for every lead, then render audio in your cloned voice.

5. Frequency, Length & Safety Guardrails

Parameter	Recommendation	Rationale
Duration	15–25 s	Long enough to add value, short enough to finish during a scroll.
Daily send cap	≤ 60 voice notes	Mirrors average human behaviour; stays well below LinkedIn limits.
Warm-up ramp	+10 voice notes every 3-4 days	Prevents sudden “bot-like” spike.
Text pairings	Always sandwich the audio with a short written line	Helps mobile users preview context and boosts play-rate.

6. Measurement Loop

Metric	Good Benchmark	How to Improve
Audio play-rate	> 45 %	Sharper hook in first 3 s; add text teaser above.
Reply rate on voice-touch	20-30 %+ (vs 8-12 % text)	Strengthen CTA clarity; A/B industry-specific vs generic stats.
Meetings booked per 100 sends	3–6	Tighten lead list fit; insert calendar link in follow-up text.

Track these separately from overall campaign KPIs to see the real lift voice is giving.

7. Troubleshooting Cheatsheet

Issue	Likely Cause	Quick Fix
Output sounds robotic	Training clip too short / monotone	Re-record 60 s with varied cadence & pitch
Audio file fails to upload	Wrong format / size	Use ≤ 2 MB, 128 kbps MP3
Low play-rate	No context in text, thumbnail bland	Add hook line + 🔊 emoji; shorten length
Account warning from LinkedIn	Volume spike or repetitive text	Reduce daily cap, randomise send times, diversify scripts

8. Putting It All Together — Mini Sequence Template

Day	Action	Notes
0	Connection request (35-word personalised)	Include “saw your post on X”
2	Text message #1 (value share)	AI-prompted 50 words
4	Voice note (per script above)	+1-line text teaser
6	Text message #2 (case study)	Link to resource
9	InMail fallback / Email	Multichannel catch-all

Key Takeaways

Voice notes = high-trust, low-competition channel—worth the extra production effort.
20-seconds, one clear CTA, recorded with a smile almost always beats long monologues.
Automate responsibly: ramp volume slowly, pair with contextual text, and track play-rate vs replies to iterate fast.

Follow these principles and your LinkedIn automation gains a genuine “human voice” that turns cold leads into warm conversations.