[Case Study] How Anyreach Maximizes ROI at Conferences with Agentic AI

Hi, I’m Richard Lin—founder & CEO of Anyreach, the omni-channel Agentic-AI platform that lets you spin up fully autonomous voice agents in seconds. Over the past year we ditched expensive booths and ran a “human-hacking” playbook that feeds our funnel with C- and VP-level leads—and powers the AI demos you’ll see below.

(New to Anyreach? We ingest call recordings or role-play with your best reps, then clone their voice, personality, and workflows. No prompt engineering, no scripting. Brands already trust our agents to handle millions of conversations across phone, SMS, chat, and email.)

0. The Numbers First—Why This Matters

TL;DR: One scrappy trip, zero booth fees, and a 6,240× return—all driven by live Anyreach voice-agent demos in the hallway.

1. Mindset: Why We Skip the Booth—Even Though We Sell AI for Contact Centers

1. No Booths.
   Booths attract competitors curious about what you do, and junior employees sent to gather info—rarely actual decision-makers.
2. Drop the Ego.
   Don’t be intimidated by people in groups or on their phones. Worst-case scenario? They say “not interested.” Who cares—move on.
3. Perfect Your Pitch.
   Your 3-minute pitch should cover: personal rapport, what we do, why we’re different, the “Aha!” demo moment, and capturing contact info.
4. Skip the Sessions.
   Sessions are mostly fluff—junior folks sent by managers to “learn the space,” or sales disguised as education. Don’t waste your time.
5. Real Buyers Sit on the Sidelines.
   C- and VP-level attendees are usually camped outside, working from their phones/laptops. They’re busy, often alone, and more open to real conversations.
6. Cut Through the Noise.
   Your messaging needs to stand out before, during, and after the conference—prospects are bombarded with hundreds of vendor emails. Find your wedge:Send a personalized AI voice agent toll-free number in your outreach.Snap a selfie or a pic of their badge to include in post-event follow-up—visuals help break through.Stand out physically—at CCW, I wore the same shirt, same hairstyle, same glasses, same Asian face. Makes you easier to recall amidst the crowd.
7. Talk to Groups.
   Prospects usually travel in packs. Group interrupts feel riskier, but with the right charisma, they scale better than 1-on-1s. You're turning one shot into multiple leads.

2. Pre-Conference: Warm Prospects With Their Own AI Agent

Email 1:
Subject: This AI voice agent thinks it works at {{companyName}}

{{firstName}}; Saw you’re headed to CCW next week. Me too.

We work with contact centers to automate inbound, assist reps in real time, and streamline CX with AI voice agents. We’ve been building some pretty interesting stuff for companies that are scaling fast, especially those focused on {{IP1}} and {{IP2}}.

If that’s on your radar, would be great to connect in Vegas and trade notes.

Richard Lin
CEO @ Anyreach.ai

Email 2:
Subject: {{leave empty}}

Have you had a chance to create a voice agent for {{companyName}} yet, {{firstName}}?

If not, let me show you in person. Where can we meet up?

3. On-Site Execution: Hallway Demo That Prints Pipeline

1. Opener: “This looks like where all the fun is happening.”
2. Peek at badge → “Jack, running Ops at Acme must mean nonstop Tier-1 calls.”
3. 15-second build: demo.anyreach.ai → acme.com → Call Me.
4. Their phone rings: a custom agent speaking in Acme’s brand voice. Heads turn.
5. Badge selfie + Blinq QR: I get a photo hook; they get a replay link.

4. Post-Conference: Converting 13 Aha Moments into $3.12 M of ARR

Export Blinq contacts → Clay enrichment.

Upload badge photos → Gemini labels + URL mapping.

Split lists (with-photo / without-photo) for tailored nurture.

Email sequence (photo variant)

Email 1
Subject: {{companyName}}'s AI-voice agent [CCW]

Hey {{firstName}},
Great meeting you at CCW last week!

I know it was tough to hear our voice agents clearly on the show floor, so I set up a cleaner experience for you.

Here’s a custom agent built for {{companyName}}: {{AI Voice Number}}

It’s only showing about 10% of what we can do, but it should give you a taste. If you're open to it, I’d love to walk you through how other teams are using our AI to handle real workflows and boost CX.

Would it be a bad idea to explore what’s working for them? Let's find some time.

Email 2
Subject: {{leave blank}}

Circling back here, {{firstName}}. Have you called {{companyName}}'s agent yet?

{{AI Voice Number}}

Open to seeing what's working for our current customers?

Email 3
Subject: {{leave blank}}

Last email, {{firstName}}. I'll be deleting your agent this week.

If you're curious to explore what we could actually do for {{companyName}}, grab some time here.

Would be great to connect if it's implementing AI is still on your radar.

Email sequence (no-photo variant)

Email 1
Subject: {{companyName}}'s AI-voice agent [CCW]

Hey {{firstName}},

Great meeting you at CCW last week! I know it was tough to hear our voice agents clearly on the show floor, so I set up a cleaner experience for you.

Here’s a custom agent built for {{companyName}}: {{AI Voice Number}}

It’s only showing about 10% of what we can do, but it should give you a taste. If you're open to it, I’d love to walk you through how other teams are using our AI to handle real workflows and boost CX.

Would it be a bad idea to explore what’s working for them? Let's find some time.

Email 2
Subject: {{leave blank}}

Circling back here, {{firstName}}. Have you called {{companyName}}'s agent yet?

{{AI Voice Number}}

Open to seeing what's working for our current customers?

Email 3
Subject: {{leave blank}}

Last email, {{firstName}}. I'll be deleting your agent this week.

If you're curious to explore what we could actually do for {{companyName}}, grab some time here.

Would be great to connect if it's implementing AI is still on your radar.

5. Signal-to-Noise Tricks Anyreach Uses

• Unique channel: Prospects get a toll-free voice agent greeting them by name—nobody else does that.
• Uniform look: Same neon shirt, glasses, and yes—the “same Asian face.” Instant recall when someone met 200 people yesterday.
• Group interrupts: Scarier, but 5× faster lead capture.

About Anyreach (60-Second Low-Down)

• What we do: AI voice + omni-channel agents that handle inbound, assist live reps, and take desktop actions.
• How we’re different: Zero prompting—our agents learn from your best calls or role-play sessions.
• Pricing: Enhancement tier from $15 k/mo (≈ 53 h dev); Support & Maintenance at $200/h for 24×7 coverage.
• Integrations: Salesforce, Zendesk, NICE, Twilio, Genesys, custom APIs.
• Voice quality: Studio voice actors or neural clones of your own reps.
• Context & memory: Persistent across channels; updates CRMs automatically.

Final Cheat Sheet